TOKIDOKI tooted

Founded in 2003, Japanese-inspired lifestyle brand TOKIDOKI is the brainchild of creative director and co-founder Simone Legno. Italian-born Legno's childhood passion for drawing followed him through to adulthood, whereupon his online portfolio soon caught the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, and the tokidoki brand came to life.

Strikingly inventive, tokidoki's large assembly of characters make up the bold and busy designs that have spawned the brand's cult following. Ranges include candy-inspired colony Donutella and her Sweet Friends, the Unicornos and the Moofia.